Pierre is a popular public relations consultant. He works with clients on everything from getting publicity and media interviews, to handling emergency communications.
Pierre most often sells his expertise in the form of a package with specific deliverables such as articles or media interviews. He includes a certain number of hour-long consulting sessions to make this happen.
While the clients loved his work, he had two problems that were taking a significant chunk out of his revenue. Firstly, his clients often phoned him with brief questions that fell outside the scope of their assigned package. Secondly, once the client had finished the package, Pierre would no longer be top of mind when additional projects came up. He needed a way to both retain these clients as well as make money off the micro-consulting he was regularly providing during the short phone calls.
Then Pierre found Shared Expertise - a platform that made it easy for his clients to book access to him, while automatically tracking the time they spent discussing each topic. He used the platform to create an effective retainer system, where clients would pay monthly for access to his expertise, as well as for time spent during consulting.
It allowed Pierre to effectively and precisely track even short increments time spent with his client so that he was paid full value for the services he provided. It also gave his clients the flexibility to use him anytime they needed his advice.
Pierre now has a predictable monthly income as well as remaining top of mind when his clients have new projects that can use his expertise.